Flexiplan

Design Process

I began by sketching logo concepts with a focus on creating a bold, distinctive identity. The client wanted bright, impactful branding that still connected to the purpose of the app, so I chose orange as the primary colour to convey energy and optimism. To reflect Flexiplan’s focus on fitness and flexibility, I developed a submark based on a person performing a yoga or fitness pose, shaped into the letter “F.” This created a clear visual link to the brand name while giving the logo a unique and meaningful form.

The client also required typography that would be clear and accessible to a wide audience. I selected Rubik Bold, Poppins Bold, and Poppins Regular to achieve a clean, modern look with strong readability. I then refined and digitised the final designs in Adobe Illustrator and Adobe Photoshop, producing a scalable identity that was applied consistently across the app, social media, and promotional materials.