Jammed

Design Process

I began by sketching logo concepts based on the brief, focusing on creating something bold, playful, and full of character. I then refined the chosen direction in Adobe Illustrator, using the keywords (bold, loud, fruity, playful) as a guide to shape a fun and expressive identity.

Next, I developed a range of fruit flavours and selected colours that best represented each one, helping to build a vibrant and recognisable system. I used apple, apricot, blackberry, blueberry, orange, raspberry, and strawberry.

Using Adobe Illustrator and Adobe Photoshop, I designed the jar labels with the brand and flavour name placed centrally, surrounded by large, eye-catching fruit illustrations. These visuals were then carried across into additional assets like t-shirts and stickers, creating a consistent and cohesive look across the brand.