Eden Dog Grooming and Spa

Design Process

I began by sketching initial logo designs. The client requested that they have a bold font that's easy to read as their clientele are a demographic range of younger and older people, so I made sure that the font was readable and legible.

The client also asked if there was a way to include a symbol of a dog to the branding, so after some sketching and coming up with a few concepts, we agreed on a geometric design of a dog. I explored different ways that the dog could be incorporated such as using it as a pattern for backgrounds and as a brand mark that can be used for profile pictures and the favicon on their website.

I used Adobe Illustrator and Adobe Photoshop to refine and digitise all of the designs, resulting in a clean, scalable brand identity which I was able to use not only for business cards and leaflets, but also for their social media and website which resulted in a consistent and cohesive design.